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Just yesterday IHOP (The international House of pancakes) changed their name to IHOB (The international House of burgers) after announcing they were going to change the letter basically flipping the P upside down people are wondering what the b stood for in doing so they garnered up free Marketing in the form of media and social media attentionThis is the same tactic used by President Trump during the 2016 election it was also used during the merger of Time Warner cable and Comcast where they rename themselves spectrum Atlanta bell became AT&T and so on so forth. This tactic has also been used to buy celebrity is to garner attention and it works It’s also a good way to correct your mistakes I’ll leave it at that.

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