Recently Peloton a company that sells indoor exercise bikes with a monitor for a live televised training released an ad that garnered a lot of deserved attention with some calling the ad sexist and accusing the company of promoting unhealthy marital standards while others either made fun of the ad in addition to the stock dropping as a result of the ad.
The ad features a wife coming down for Christmas with her child and her husband gifted her with a Peloton exercise bike, the ad continues to show her experience using the bike ending with a video message to her husband showing her how satisfied she is with her present.
While the ad promotes healthy living it was improperly marketed and probably didn’t even go through the test audience that could have told them it was a bad idea or instead of a featuring Christmas, it should have featured New wife’s New Year’s resolution to stay healthy and happy.
In conclusion, advertising can get expensive and you only have one chance to get it right so make sure you follow all the necessary steps before you release anything or learn it yourself.
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