In episode 2 Chef Gordon goes to the Jersey Shore to help a fancy restaurant called blend on Main in Manasquan, New Jersey which is co-owned and operated by chef Lou Smith.
it used to receive it’s the best season during the summer months when people are on vacation however 10 months of the year it was struggling so just get by since the episode already has been doing a lot better.
During the start of the episode, Chef Gordon Ramsay explains the overworked father-of-three has been trying to juggle the business and his family life since he’s opened up the restaurant, his frustration has caused him to lash out constantly at his employees to the point where some of them have walked out on him his anger has also been a major issue than his marriage.
This is something that I can relate to being a workaholic like my father who is 48 when he died of a massive heart attack spent 22 hours of his days running a restaurant with my stepmother in the East Tremont section of the Bronx.
Due to the discovery, Gordon Ramsay on the shore Gordon enlists his friend and fellow Chef James Avery,
Chef Avery disguises himself as a pilot with Botox, while Gordon Ramsay dresses up as a cameraman
At the restaurant, Gordon Ramsay takes his camera into the kitchen and finds Lou wiping down his face and the plate with the same rag and after the two go out with the big reveal you can see the issues with the restaurant poor food handling, rotten food and harsh treatment towards employees and his wife.
After the guests leave Gordon decides to spend some time with the staff to get their Insight on what is wrong with the state of the restaurant and they confirmed that it is due to the negative energy that he throws out into the atmosphere which is a factor of being overworked and overall stress of possibly losing his restaurant.
After sitting down with the staff Gordon sets his sights on Lou who doesn’t see that the mounting pressure that he puts on himself and his staff will eventually lead to his death and loss of everything and everyone and his life that is the most important which makes sense you have to have trust with your employees and you have to take care of yourself before you can take care of everything else
Later on, he starts working with the cooks on the new menu he eventually shows Lou that she can trust his staff and if that does a phenomenal job showing him that he can trust them I got the job done.
With 24 hours of hell and the staff are ready for the relaunch of Blend on main the doors are reopened and it is a complete success with a few minor hiccups, it takes heed to Ramsey’s advice and changes his tone with his wife and his crew, 3 months later business is booming and everything worked out for the better.
There are several ways for a business to improve all year round especially being in a location such as the Jersey Shore.
- Inviting Meetups
- Renting out your venue for corporate and political events
- Using Food Service apps such as seamless, Uber Eats door dash, and Postmates to increase sales
- Using social media
- Bring customers in from the streets
- Group on
If you like to learn more I also have an old blog 7 Ways to Promote your Business